Lotus Car Rental Alternative Fuel Assessment Essay Example for Free

Lotus Car Rental Alternative Fuel Assessment Essay Introduction The creation of a fleet of alternative fuel sourced automobiles would be a wise decision for the Lotus Car Rental Company. There are two major issues that are on the minds of people these days, the environment and money. By creating a fleet of alternative fuel based automobiles the Lotus Rental Care Company can help ease the fears of people in both categories. By having the ingenuity to have a fleet of alternative fuel automobiles; the Lotus Car Rental will set themselves apart from the rest of the rental car companies. Lotus Car Care will be the leaders in environmentally safe car rentals. The following research paper will discuss the background of this topic, the costs of working with alternative fuel automobiles, the technical aspects of alternative fuel, the environmental aspects of alternative fuel as well as discuss some recommendations for the Lotus Car Rental Company. Background The Lotus Car Rental Company is looking into adding a fleet of alternative fuel sourced vehicles to their supply. Alternative fuel sourced vehicles are classified as being resources other than petroleum. A few of these sources are produced here locally and some are derived from renewable sources. They often produce less pollution than does gasoline. (Alternative Fuel Vehicles, 2012). Hybrids are also considered to be an alternative sourced vehicle. A Hybrid vehicle is one that utilizes more than one form of onboard energy to achieve propulsion (Edmunds.com, 2009). Financial Feasibility Several factors influence the financial feasibility of adding alternative fuel vehicles to the fleet: vehicle cost, maintenance, advertising, and return on investment. Additional considerations include: market share, future growth, and implementation cost. The first consideration is the cost of adding hybrid vehicles to fleet inventory. Individual vehicle cost ranges from $23,000 to $37,000 and the models available include Honda Civic, Volkswagen Jetta, Lincoln MKZ, and Lexus ES300H (Almeida, 2009). Fleet costs would be less depending on number of units purchased and vehicle upgrades. Lotus Rental Car’s rentals fall into three categories: economy, mid-size, and luxury. Based on a cursory review of Lotus Rental Car’s primary income producers, the number of hybrid vehicles added should fall within the three to five percent range for each category. The initial outlay should equal or be less than the number of vehicles within each specific category that will be retired within the purchase year. For instance, if ten percent of economy vehicles will be retired then five percent of the new vehicles purchased will be hybrid. By timing the introduction of the new hybrid vehicles with inventory retirement the initial cost outlay will be mitigated. The anticipated maintenance costs will be similar to the previous year’s cost and no change is expected. Income from vehicles retired is expected to equal the same percentage as non-hybrid automobiles and will not constitute a negative financial impact. Advertising is a major consideration, although the cost is not expected to increase. Target markets will be in major cities where Lotus Rental Car’s already has a large presence. Urban centers with environmentally conscious drivers are the best place to begin a new hybrid product line. Adding information regarding the new line to existing websites provides maximum exposure with minimal cost. Other markets include environmentally conscious corporate businesses that already have a corporate account with Lotus. Market share and future growth is connected to advertising and return on investment. The implementation costs are minimal. The monthly return on investment is tied to advertising, environmental activity, and rental cost. Advertising includes national campaigns and local markets. The rental market incorporates online sales and local customers. The majority of travelers will book a rental vehicle prior to arriving at the rental company. Pricing will play an important factor in a rental commitment. Up-sale will increase income potential. Economy vehicles rentals begin at $9.99 and increase, depending on the current sales program. The cost may decrease, depending on the number of days booked, special pricing, and additional sale of navigation, XM radio, and infant seats. However, the average rental price for an economy vehicle is $29.99 per day and hybrid vehicles rent from $65.99 to $159 per day. The return on investment per day would range from $35 to $129. It is clear the automotive industry is offering a variety of hybrid vehicles in response to customer demand. The future of the automotive industry includes alternative fuel vehicles of all models. As the automotive industry embraces hybrid sales that increase their market share, so should the vehicle rental industry. Entry into a new product line will have higher costs than non-alternative vehicles until the product becomes well immersed into the market. In the case of hybrid vehicles it is prudent that Lotus Rental Car adds hybrid vehicles to their urban centers and joins the environmental movement along with major vehicle manufacturers. It is clear that as time passes, a portion of new business will gravitate toward rental car companies that offer alternative fuel vehicles. Lotus Rental Car company will lose future market share and the expense of entering the hybrid market will increase if Lotus Rental Car company enters the market after its competitors (Schueneman, 2009). Technical Aspects One of the many advantages of owning a hybrid vehicle is saving money at the pump. Unlike your standard gas running car, this on average would do about 21 mpg highway and city driving. Hybrids on average are doing 30 mpg highway and city. An article written on nationalgeographic.com it shows the actual fuel saving over a year span â€Å"The average American driver between the ages of 34 and 55 drives 15,291 miles annually. Divide this annual mileage figure by 21 miles to the gallon for the standard model, and you will find that you would buy about 728 gallons of gasoline a year. In contrast, if you divide the annual miles figure by 30 for the hybrid, you would determine that the annual gas purchase would be of about 510 gallons. You would save 218 gallons of gas a year with the hybrid. Multiply this by a conservative $3.50 a gallon for a dollar savings of $763. By selecting the hybrid over the standard model, you would make up for the $5,560 difference in sticker price in seven to eight years. Subtract the maximum tax incentive and you could recoup the $2,160 difference in less than three years. Thus, in this example, you would save money either by paying full price and driving your hybrid for more than eight years, or by driving it for more than three years with a tax credit.†(Nationalgeographic.com by Lynne Haley Rose). So although the price tag is little higher on hybrids you will easily make your money back in the gas savings. Most people may think,† Yeah, you save on gas, but don’t get the as much horsepower when you purchase a hybrid vehicle.† The idea of combining electric and gas does seem to leave much room for speed and maneuverability. This assumption is not true; yes hybrids do have smaller gas engines, but they make it up with their electric engine. Coupled with the gas engine, the electric engine can send power to various parts of the car, mainly the wheels. This is a very good advantage over standard horsepower, because it could actually supply more power to the car; which increases its speed. With all this talk about horsepower and speed, we begin to think about maintaining a hybrid car. Once again, just because it’s a hybrid doesn’t mean it’s more expensive. Most of the basic normal maintenance requirements like oil changes and tune ups cost about the same as standard cars. They even have their own perks. A standard car requires an oil change every 3,000 miles; whereas hybrids are every 6,000 miles. One of the most expensive items on a hybrid is the car’s battery; which can run you up to 3,000 dollars. Don’t let this number scare you, because these batteries have no real recorded life expectancy â€Å"a long time† is what I kept seeing in my research. As said in (8 Reasons to Buy a Hybrid Car) â€Å"Theres no difference between a hybrid and the gas-powered car parked in your garage — it can accelerate just as quickly and cruise just as fast on the highway, and it handles just as smoothly. Most important, hybrids are just as safe to drive.† (By Alan Rider Parents.com). Hybrids have come a long way since the first Prius 10 years ago. They’ve excelled in mpg, horsepower and style. There are a number of hybrids out there now and many styles to choose from in the standard and luxury lines. As far a comfortable ride, hybrids and standard cars are the same. Now, of course, if you go out and get a Lexus hybrid you’re going to have more luxuries than if you purchased a Toyota hybrid. Most cars you get know have all of the technical capabilities available and if they don’t they can be added. Technology will not stop growing and with that so will the new age of hybrids. Environmental Aspects Petroleum based fuels can create harmful emissions like carbon dioxide; nitrous oxides, and particulate matter, all of which degrade the environment (â€Å"5 things you need to know about alternative fuel vehicles,† 2008). These methane, carbon dioxide, nitrous oxide and other gasses are known as greenhouse gases. When these gasses build up they contribute to global warming. HybridCar.org claims that Hybrid vehicles produce 80 percent less greenhouse gases than conventional fuel based vehicles (Hybrid Cars And Pollution, 2005). Toxicity is another problem with petroleum fuel based vehicles. The producing of some forms of alternative fuels can create fewer toxins than those produced by traditional fuel vehicles. For instance, biodiesel is a fuel that is created from leftover vegetation like corn stalks. Biodiesel is biodegradable and non-toxic which makes it safe for the environment. Noise pollution is also a form of pollution. Car engines can produce 110 decibels of noise, which is twice as loud as a normal conversation.. The noise will come from the fuel pump, pistons and compressors that create the combustion and cycle the fuel. Vehicles with alternative fuel sources such as hydrogen fuel cells will produce no sound or vibration as they require no moving parts to produce fuel. Recommendations The research has shown that a fleet of alternative fuel sourced vehicles would be the best idea for everyone involved. The positive feedback generated by offering this fleet of vehicles would be astounding. The market for rental cars with alternative fuel capabilities is very small and the Lotus Car Rental Company would have the market cornered. The cost of maintain a fleet of these vehicles are no different than that of petroleum fueled vehicles. The consumer that is able to rent these vehicles will also benefit by being able to save more money on energy for the vehicle. The environment will also benefit from this addition to the Lotus Car Rental fleet. The amount of pollution and emissions that can be cut back will be helpful to the surrounding community and the future generations to grow up in the community. Conclusion The creation of a fleet of alternative fuel sourced automobiles would be a wise decision for the Lotus Car Rental Company. After conducting much research, the decision to incorporate a fleet of alternative fuel sourced automobiles would be in the best interest of the public as well as the company. The research has shown the monetary benefits, the technical benefits as well as the environmental benefits of acquiring a fleet of alternative fuel sourced automobiles. The benefits of having a positive company reputation are enormous. Having an environmentally friendly car rental company has the potential of being a lucrative decision. Living a green lifestyle has become an important thing in this day and age. The Lotus Car Rental Company will have cornered the market by having an entire fleet of environmentally friendly automobiles. References Alternative fuel vehicles. (2012). Retrieved from http://www.fueleconomy.gov/feg/current.shtml Edmunds.com. (2009). Retrieved from http://www.edmunds.com/fuel-economy/what-is-a-hybrid-car-how-do-hybrids-work.html Almeida, A. (2009, August 13). Average Cost of a Hybrid Car. Retrieved from CarsDirect: http://www.carsdirect.com/car-pricing/whats-the-average-cost-of-a-new-hybrid-car Schueneman, T. (2009, February 12). Enterprise Rent-a-Car Adds 5000 Hybrids to its Fleet of Fuel Efficient Cars. Retrieved from sustainablog: http://sustainablog.org/2009/02/enterprise-rent-a-car-adds-5000-hybrids-to-its-fleet-of-fuel-efficient-cars/ 5 things you need to know about alternative fuel vehicles. (2008, July). greencar.com, (), . Retrieved from http://www.greencar.com/articles/5-things-need-alternative-fuel-vehicles.php Hybrid cars and pollution. (2005). Retrieved from http://www.hybrid-car.org/hybrid-cars-pollution.html

Cognitive-Behavioral Therapy For Bulimia Nervosa Essay -- Eating Disor

Cognitive-Behavioral Therapy For Bulimia Nervosa INTRODUCTION Bulimia nervosa is an eating disorder characterized by binge eating as well as by self-induced vomiting and/or laxative abuse (Mitchell, 1986). Episodes of overeating typically alternate with attempts to diet, although the eating habits of bulimics and their methods of weight control vary (Fairburn et al., 1986). The majority of bulimics have a body weight within the normal range for their height, build, and age, and yet possess intense and prominent concerns about their shape and weight (Fairburn et al., 1986). Individuals with bulimia nervosa are aware that they have an eating problem, and therefore are often eager to receive help. The most common approach to treating bulimia nervosa has been with cognitive-behavioral therapy. What is cognitive-behavioral Therapy? Cognitive-behavioral treatment of bulimia regards individuals' attitudes toward their shape and weight as central to maintaining the disorder. This approach seeks to change individuals' dysfunctional attitudes in order to facilitate recovery. Cognitive-behavioral therapy (CBT) for bulimia is a combination of behavioral techniques and aspects of cognitive therapy. Cognitive therapy (CT) is founded upon the underlying rationale that an individual's affect and behavior are largely determined by the way he/she structures the world (Beck, 1979). The individual's cognitions are based upon attitudes or assumptions that have been developed from previous experiences. Therapeutic techniques of CT treatment are designed to identify, reality-test, and correct distorted conceptualizations and dysfunctional beliefs which underlie the individual's cognitions (Beck, 1979). Therefore CT views an individual'... ...er characteristics predict outcome in the treatment of bulimia nervosa. International Journal of Eating Disorders. 13(4):349-357. Thackwray, D., Smith, M., Bodfish, J. & Meyers, A. (1993). A comparison of behavioral and cognitive-behavioral interventions for bulimia nervosa. Journal of Consulting and Clinical Psychology. 61(4):639-645. Treasure, J., Schmidt, U., Troop, N., Tiller, J., Todd, G., Keilen, M., & Dodge, E. (1994). First step in managing bulimia nervosa: controlled trial of therapeutic manual. BMJ. 308:686-689. Waller, D., Fairburn, C., McPherson, A., Kay, R., Lee, A., & Nowell, T. (1996). Treating bulimia in primary care: a pilot study. International Journal of Eating Disorders. 19(1):99-103. Wilson, G., & Fairburn, C. (1993). Cognitive treatments for eating disorders. Journal of Consulting and Clinical Psychology. 61(2):261-269.

Prose †A Christmas Carol Essay

But it’s too late now’, showing either that he is not as bitter as we thought, or that he is already learning from the lessons he is being taught. He is also deeply affected in the third episode when talking to the Spectre about his late sister and her son; Fred, his nephew. After we see his reaction, which was filled with sorrow and remorse, we realise that a possible reason for his hatred of Christmas is because of the death of his sister, and the reason for Scrooge being so mean. Scrooge learns his lesson throughout the novel through the reactions he portrays through the episodes he sees. An important episode in this stave is the one of Scrooge at Mr. Fezziwig’s ball. This is because of the quote ‘He corroborated everything, remembered everything, enjoyed everything’, which is important because it shows that he can love and can, if he wants to, change. Also in this episode, Scrooge says ‘The happiness he gives, is quite as great as if it cost a fortune’, which shows that Scrooge can still love, yet the positives are outweighed by the negatives in his life, so he does not see the point of loving and living. He also says ‘I should like to be able to say a word or two to my clerk just now’, which shows that he is getting the message and is learning the lesson that the Spirits have to give. The next strong reaction that the Ghost gets from Scrooge is after the scene with his fianci , which contains the evident emotions of sadness and regret. His may be for not changing his ways, or for the actions of his fianci , but they are portrayed when he says to the Spirit ‘Why do you delight to torture me? ‘ Lastly, Scrooge tries to extinguish the light upon the Spirit’s head, which is an obvious display of misery and pain which is evoked onto Scrooge in the various scenes. The vivid description of the Ghost at the beginning of the stave is symbolic, like the description of Marley’s chain in the first stave entitled ‘Marley’s Ghost’. The Spirit is described as ‘like a child: yet not so like a child as an old man’, which makes the Ghost seem innocent and good, the common perception a children. The Spectre also has ‘pure white’ clothing, which reinforces innocence, and holds a clove of holly, which symbolises Christianity, and purity also. Other vivid elements of the Spirit’s description include; a crown symbolising a halo which creates an obvious link to heaven and virtue, and ‘a great extinguisher for a cap, which it now held under its arm’, which emphasises its appearance as a ghost. Stave Three is entitled ‘The Second of the Three Spirits’, and at the beginning of which, Dickens creates an apprehensious, and suspenseful atmosphere through the use of the delayed visit from the second Spectre. Unlike the previous two times, pathetic fallery is not used, but, like the last time, the use of time is; ‘five minutes, ten minutes, a quarter of an hour went by, yet nothing came’. This creates suspense as to what will happen, and when the spirit will come. Dickens also sets the scene by having Scrooge on guard, ready for when the next spectre will come, and ready for the same greeting as from the spirit before. This is evident through the quote ‘But, finding that he turned uncomfortably cold when he began to wonder which of the curtains this new spectre would draw back, he put every one aside with his own hands’. This creates suspense because, when the Ghost doesn’t seem to come on time, both the reader and Scrooge begin to wonder if, how and when he will come. This suspenseful atmosphere is enhanced by ‘a strange voice’ calling Scrooge by his name. At this point, we do not know who or what it is, or even if it is the second of the three spirits, which builds up on the suspenseful atmosphere, because of the unknown. The Ghost of Christmas Present shows Scrooge many things about, and to do with Christmas, and mainly shows him why people celebrate it, despite what conditions they live in. Firstly, the Ghost shows Scrooge the market place in the run-up to the present Christmas, with all of the food displays, the frenzied shopping and the excitement of Christmas, all of these things that Scrooge doesn’t do currently, or wouldn’t do without the lessons from the Ghosts, in the run-up to Christmas. This also says the fact that happiness does not come from the amount of money you have, but is through being with loved ones, and making an effort to please and enjoy. This is evident through the quote ‘but the customers were all so hurried and so eager in the hopeful promise of the day’, which describes the enthusiasm of everyone for that one day of the year which is the time for festiveness and family. The Ghost next takes Scrooge to the house of his employee; Bob Cratchitt and family, and sees how the family survive at Christmas, which is pitiful in itself, never mind how they survive normally. The quote ‘Such a bustle ensued that you might have thought a goose was the rarest of birds †¦ ; and in truth it was something like it in this very house’, illustrates how poor the Cratchitts are, for the goose is essentially ordinary, yet is extravagant in this house because they are used to so much less. Yet, this episode shows Scrooge and the reader that Christmas is not just to be celebrated because it is the birth of Jesus, or because it brings many gifts, but because it brings family together and lets people be happy and merry. Collectively, the first two episodes displays to Scrooge that Christmas is not about the bad times in the past, but is about family. Next, Scrooge visits the sailors, miners and lighthouse keepers at Christmas, which describes families and co-workers enjoying each others company, weather young or old, and celebrating Christmas in the ‘bowels of the earth’ and various other conditions, which is more than what Scrooge has ever done, even if his experiences have been the lesser of two evils. These episodes show Scrooge that happiness is not just about money, or is even to do with money, bit is within each other and within family. After that, the Spectre takes Scrooge to his nephew, Fred, celebrating Christmas with his wife and sisters-in-laws. Scrooge sees Fred’s ‘infectious’ laughter which lightens the mood of everyone there, showing that happiness is in others, but he also sees the ridicule they use against him. However, he also sees how much his nephew cares for him, when he says ‘his offences carry their own punishment, and I have nothing to say against him’. When Scrooge goes to see the miners, sailors and the lighthouse keeper, Scrooge learns an important lesson which will help him complete his journey with the three spirits. The lesson is reinforcing to Scrooge, and the reader, that happiness is in others, not in the amount of money one has. This is evident when describing the miners who, according to the spirit, ‘labour in the bowels of the earth’. Dickens describes the families with examples like ‘An old, old man and woman, with their children and their children’s children, and another generation beyond that, all decked out in their holiday attire’, which links to the poor, and their stereotypical big families, and this quote describes how closely linked and happy they are to be with each other, showing that, though they are poor, they are happy. This is also supported by the lighthouse keepers when Dickens says ‘Joining their horny hands over the rough table at which they sat, they whished each other a merry Christmas in their can of grog’. This quote also says that, despite how well off you are or where you live, you can be happy, which is the inevitable lesson Scrooge will learn. The lesson is also taught with the sailors with the quotation ‘and had remembered those he cared for at a distance, and had known that they delighted to remember him’. Scrooge also makes a realisation at his nephew’s house, when he hears what his family really think about him, and also sees how Christmas can be a happy occasion. Firstly, upon entering the house with the Spectre, Scrooge sees his nephew and other family after they have eaten their Christmas dinner, and enjoying the celebrations, which includes music and games like ‘blind-man’s buff’ and ‘yes and no’, the latter of which provided the main source of name-calling directed at Scrooge. However, upon entering, he initially hears a conversation on how it appears that only Fred takes pity on Scrooge, while his companions take delight in mocking him, with jokes about how rich he is and comments about their dislike for him, which contradicts from Fred’s view on Scrooge, like how ‘his offences carry their own punishment’, how he has nothing to say against him, and how ‘His wealth is no good to him. He don’t do any good with it’. After that, the family then goes onto play music, which reminds Scrooge of his days at boarding school, and also the Ghost of Christmas Past and the lessons that he had been shown so far, which adds to the morals he is learning because ‘he might have cultivated the kindness of life for his own happiness with his own hands, without resorting to the sexton’s spade that buried Jacob Marley’, which shows that Scrooge is learning to regret, and see what he has done wrong. Games then follow the music, and in them, happiness is reinforced, again, in others and not in money, through Topper playing ‘blind-man’s buff’ with Fred’s wife’s sister. However, when reaching the last game, Scrooge becomes the target of ridicule, even by Fred, by describing a ‘disagreeable animal, a savage animal, an animal that growled and grunted sometimes, and talked sometimes, and lived in London, and walked about the streets, and wasn’t made a show of, and wasn’t led by anybody, and didn’t live in a menagerie, and was never killed in a market, and was not a horse, or an ass, or a cow, or a bull, or a tiger, or a dog, or a pig, or a cat, or a bear’. The answer was indeed Scrooge, and shows how other people perceive him, even his own family. A major part in the lessons Scrooge learns come from the visit to the Cratchitts’, and he is deeply affected by it. Firstly, Scrooge sees how much, or most suitably how little, the poor, namely the Cratchitts in this episode, get to eat. This is evidently a contrast to what Scrooge would be used to, and would have affected him to see how different the conditions were for the poor. Also when Scrooge visits the Cratchitts, we are introduced to the character Tiny Tim, Bob Cratchitt’s disabled son, who is used in the novel as a symbol of the poor from Victorian England. Dickens uses Tiny Tim to evoke sympathy in both the reader and Scrooge, because of his disability and his poor living conditions, and also because of his good nature towards his life, and the sufferings of other people, showing that he is not selfish despite his condition. Also, Scrooge is affected by his visit to the Cratchitt’s because they seem to be a contradiction of how the poor were seen in typical Victorian times. They were mainly seen as feckless, immoral, idle and drunken, yet Tiny Tim and family are portrayed as loving, caring, moral people, which is another reason why both Scrooge and the reader react so strongly to this episode. When answering Scrooge’s question on whether Tiny Tim will live, the Ghost answers with a quote that Scrooge had said to the charity workers at the beginning of the novel; ‘decrease the surplus population’. This is teaching and reinforcing to Scrooge that his actions were not only wrong, but regrettable, especially after viewing the scene with Bob Cratchitt, Tiny Tim and their family. This also creates a greater impact on Scrooge because he knows they were his own, spiteful words, and shocks him into thinking he could ever say that. This also proves that he is learning the lessons of the Ghosts. When answering Scrooge, the Spirit also uses the line; ‘to hear the Insect on the leaf pronouncing on the too much life among his hungry brothers in the dust’. This line is a metaphor portraying Scrooge as an insect and the dust as the poor and hungry, like Tiny Tim, and reinforcing what Scrooge said earlier, about ‘decreasing the surplus population’. This says that the population is too big and that many should die to reduce it, which is something that Scrooge now regrets saying, so has a bigger impact on his reactions to the Spectre’s answer. At the end of the third stave, the Ghost of Christmas Present shows Scrooge two creatures from under his cloak. They were shaped as children, a boy and a girl, who were described as ‘wretched, abject, frightful, hideous, miserable’.

Police Community Relation - 536 Words

The term community is a more than geographic boundaries. It is a group of people sharing something in common. According to (Miller and Hess 1998), community is a shared sense of ownership and pride in a given place or environment. Police community relation is defined as attitudes and behaviors between the police and the communities they serve. They can range from positive to negative. It is true that poor relation between the community and the police can lead to resentment, cynicism and fear. Community relations build trust and communication between officers and citizens. One of the ways that police–community relations has been understood (and defined) is by seeing it as part of a support, including public relation, community service and community participation (Radalet and Carter, 1994). The goal is to strength relations between the community and law enforcement through community policing strategies. Community policing is a partnership between the police, individual citizens, private and public groups, government and the community that identifies and solves problems that affects neighborhoods, communities or cites on a whole. This requires the police to make a conscious effort to create an atmosphere in which community partners actively and willingly co- operate with the police. The community relies on the police department to keep their city safe, however they cannot do it alone, thus it has become clear that partnering with others who share a mutualShow MoreRelatedThe Issue Of Police Community Relations Essay837 Words   |  4 Pagesprohibited.? ? II.Reason for the Policy? 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