Zyrtec Essay Example

Zyrtec Essay Zyrtec also known as Cetirizine Hydrochloride is a second-generation anti-histamine that is generally used by children and adults to treat indoor or recurrent allergic rhinitis also known as hay fever or commonly known as allergy.[1] It is also used to treat outdoor or  Ã‚   seasonal allergic rhinitis and ‘lives’ or chronic urticaria in children over two years of age.[2]Allergies especially in children are characterized by red itchy eyes, itchy runny nose and sneezing. In the US it is the number one  Ã‚   most prescribed branded antihistamine with approximately $1,287 million sales in U.S alone.[3]CompanyThe company that manufactures and distributes Zyrtec is the renowned Pfizer U.S pharmaceutical Company. The U.S pharmaceutical giant’s guiding motto is â€Å"working together for a healthier world†.[4]   As the company puts it, it is inspired by a single goal, â€Å"your health†.   â€Å"They are dedicated to developing new safe medicines to prevent and treat the world’s most serious diseases†.[5]Therefore as the motto portrays, the company’s goal is to delight its customers though innovative and technologically advanced medicine and treat most human ailments. The major commitment that the company has is to be â€Å"the global leader in health care† by bringing change to all people across the globe.[6]The company would achieve this through provision of access to effective safe yet affordable medicines to those who need them. To also continue maintaining a leading role and to satisfy both customers and shareholders, the company is committed to remain focused on improving continually how they do business. This is done through transparency, and forging a strong relationship with its clients to enable the organization develops the abilities to listen and make appropriate decisions thereof.Charles Pfizer and Charles Errant who were cousins founded Pfizer Inc. in 1849. Ever since the company has co ntinued to evolve to keep pace with the ever changing stakeholder, customers and the society’s expectations. The two cousins who were German chemists and entrepreneurs borrowed $2,500 from Pfizer’s father and bought a red brick building in Brooklyn New York at the Williamsburg section. This building doubled up as an office, laboratory factory and warehouse.[7]Santonin was the first of the company launches. Santonin was palatable anti-parasitic drug to treat intestinal worms, which was a common ailment in America in the mid 19th century. Santonin was an instant hit and the company was officially launched following this success. Pfizer continued on producing quality products especially in the areas of painkillers and other vital drugs.[8]During the civil war of 1862 its sales soared because they ventured into domestic and cleaning agents, which also included other drugs that were in demand from the Union Army. Some of these drugs included such important drugs and cleanin g agents as iodine, morphine mercurial and camphor.By 1880 Pfizer had become America’s number one citric acid producer, which was to become its main product. This was because new drinks like coca-cola, Pepsi-cola and Dr. Ripper gained popularity and had citric acid as an ingredient. But perhaps the greatest breakthrough the company ever came of with is the production of penicillin through deep tank fermentation. Penicillin was to be known as the â€Å"real defense against bacterial infection† and there was no other drug like it before. This was a turning point not only for Pfizer as a company but for the whole human history as well, this was in 1944. [9]Pfizer would again become the leading producer of Vitamin C or Ascorbic acid in the world in 1936 and by the late 1940s it became an established leader in the production of a wider range of vitamins. By 1950, Pfizer had established one of the best sales and marketing organization in the pharmaceutical industry and by 19 51 the company underwent a major international expansion and expanded to such countries like Brazil, Canada, Cuba, Panama, Puerto Rico, England and Mexico.[10]By giving its international managers the autonomy to make decisions accelerated its growth across the globe. In 1952 the company established an agricultural division especially targeting animal health.[11]Through 1995 the company maintained its growing streak and in this particular year acquired SmithKline Beecham’s animal health business giving it the leading role in production of livestock and animals pharmaceuticals. By 1997 it was named the world’s most admired pharmaceutical company by the well-recognized Fortune Magazine.[12]This was to be followed by the breakthrough invention for erectile dysfunction drug Viagra that took the world by storm.In 1999 while celebrating its 150th anniversary it was again named the â€Å" company of the year† by Forbes Magazine and in 2000 the merger between Pfizer and Warner-Lambert created the â€Å"world’s fastest growing major pharmaceutical company†. Also, through its program of Share Card Program, it provided qualified low-income Medicare to low income Americans. [13]One of the latest innovations coming from Pfizer is a prescription medicine that enables adults cease smoking, Chantix was launched in 2006 again a first in this category and just like Viagra it took the world by storm.With such an attractive and impressive track record marketing of Zyrtec would not be a very difficult thing to do especially is the US where the company’s presence is well known and felt. To be able to understand clearly about the marketing aspect of Zyrtec it is very important to carry out a SWOT analysis that seeks to identify the strengths, weaknesses, opportunities and threats that are likely to face the organization in its quest to market the brand.StrengthsThe major strength that is easily discernable is the formidable background that th e company has created for the last 158 years. The background can be described as one of the most impressive for any organization. Through its innovativeness, creativity and solid background the company has continued to excite not only America but the whole world as well with the innovation of such first ones like penicillin in the 1920s, vitamin C in the 1950s, Viagra in the 1998s and many more life changing drugs. With such a track record the company is bound to be easily noticed.The pharmaceutical industry is a very sensitive industry because it deals with human health. A case of product backfiring would have a devastating effect on any organization. This notwithstanding, Pfizer as company because of its commitment to quality has created a â€Å"halo effect† on most of its range of products. The company is trusted by almost all its consumers and has created itself as a brand and a household name in the pharmaceutical industry.The company has established one of the best and technologically advanced laboratories that it continues to generate some of the best drugs to treat many major ailments.Another strength that the company has is its global presence where it exists in most major countries of the world. Some level of autonomy where respective managers are given a freehand to make quick decisions regarding the markets they represent characterizes its international presence. This is very important bearing in mind the dynamic world market. Pfizer’s solid base that is matched with colorful and rich backgrounds enables the company to have an upper edge over its competitors.The company’s backgrounds enables it to remain ahead of the pack especially in the consumer’s mind, who would likely entrust their health and those ones of their animals to such a solid company. With such catchy and unique innovations of the Viagra, enables the company to cut down on its promotion budget because such brands automatically get headline spaces in local and international and media outlets.Zyrtec is perhaps one of the companies leading anti-histaminic drug in America. Likely, the leading role can be directly attributed not only to the effectiveness of the brand but also Pfizer’s record [F1]  as a company as well. Zyrtec being the leading antihistamine enables the company to cut down on its marketing budget and concentrate much on ensuring that the brand is well supported by making the drug better and readily available. This was to be reinforced by the over the counter authorization by the FDAIn any case the kind of marketing the company would likely to support is that one that ensures the brand does not loose the market share and not necessarily push for more sales. In marketing, brand loyalty is extremely important and Zyrtec as it is, has maintained a leading role in the U.S market. For any competitor to drive it out or to eat into it’s market would be a very daunting task.Counterfeits are one of the greatest threa ts in the pharmaceutical industries. This is because once a certain drug is counterfeited its quality of efficacy is brought into disrepute. To protect its consumers and ensure safe and effective medicines the company has continued to identify and employ innovative counterfeit proof mechanism a very good example is the Radio Frequency Identification (RFID) a first one in the industry. Such innovations ensure safety and quality are transferred to the consumers. [14]Zyrtec, when first launched was a prescription drug. This changed in November 19, 2007 when the FDA approved sales over the counter meaning one can easily buy the drug without any prescription. Undoubtedly this is likely to boost the sales as one can get prescription online and many pharmacies have continued to push it via Internet.[15]WeaknessesZyrtec is indeed a leading anti-histamine drug for the treatment of allergies in the world market. However this is bound to change it Pfizer does not do something about the side ef fects that the drug has on its patients. According to Askapatient database on a survey carried since 23/05/07 up to 9/21/2008 where 583 users of Zyrtec responded, the ratings were not very promising. Out of a scale of 1-5, Zyrtec is rated at 2.3 not a very good rating especially bearing in mind the publicity it gets in the U.S market.[16]The drug it seems is receiving negative ratings from consumers some indicating severe side effects like weight increase, low libido, panic attacks and so on. In most situations companies of Pfizer’s size are likely to ignore such comments or ratings yet it would not be business as usual. Competitors are likely to take advantage of this anomaly to penetrate the market. This is already happening with the development of Xyzal, which is using the weakness as an entry pointOpportunitiesPfizer as the manufacturer of Zyrtec has what it takes to push the allergy drug. With a well-developed network across the world makes the company the most ideal to effectively push its own brand. And the advantage that comes to fore is its various productions centers in Brazil, U.K and South Africa where it has the capacity to distribute and market Zyrtec to new markets within a very short time. Asia and Africa are a very attractive markets that it could choose to venture and establish itself as a renown brand name.With its strong base including an advanced research and development laboratory it can easily invent and role out new drugs on this particular line that would be best suitable for these areas. By riding on the crest of the good performance realized from its previous product lines, Pfizer is likely to penetrate such markets with ease as compared to other companies that are not well known in this areas. A good example of the various drugs that it can ride on includes Viagra that address erectile problems, and Chantix that enables smokers stop smoking.Pfizer also needs to utilize the online resources to propel its growth. Internet is tu rning out to be the single most important tool in the contemporary world that has the capacity to reach within a short time the target market. It is easy for the company to prescribe online and utilize powerful e-commerce organizations.However, there are certain risks that could be involved by utilizing the Internet. There’s also a great opportunity that is being through the Internet. There seems to be a great number of sites that are offering Zyrtec online. Most likely such sites are private companies that are selling the products on behalf of Pfizer, this is a great boost especially on cutting on the distribution, marketing and advertising budget.ThreatsPfizer has been in existence for over a century and a half. Its dominance in the world market has continued to attract intense competition. Zyrtec as a brand has attracted quite a formidable competition from U.C.B’s Group another global pharmaceutical giant that produces Xyzal.[17]Xyzal is a brand in the line of Zyrte c because it is anti-histamine. Xyzal is better placed to compete with Zyrtec because it has been developed in such a way that it does not have any side effects on the patients unlike Zyrtec. Xyzal was launched in 2001 and became the number one anti-histamine drug in Europe beating Zyrtec. However, Zyrtec has continued to dominate the U.S market. [18]With the claims of lack of any side effect as opposed to Zyrtec, Xyzal is likely to get into the US market and utilize its success in the European market to establish itself into the U.S market. Zyrtec’s sales were set to decline to 3% for the first quarter of 2004. This indeed is a gloomy picture for Pfizer. Another threat that would likely affect the growth of Zyrtec is the sticky issue of counterfeiting. Some factors have contributed greatly to the rise in this vice. These factors include the raise in the number of distributors in the medicine supply chain.[19] Such distributors include under regulated wholesalers, increase in the number of internet pharmacies, repackages, technology advancement enabling criminals to counterfeit easily, lack of strict legislative measures in other countries. [20]ConclusionZyrtec just like other Pfizer brands has continued to dominate the American market for some time. Pfizer as company has built quite a reputation in this market earning accolades for it innovativeness and quality products. The company has continued to dominate this particular market because of the experience and its ability to satisfy and surpass customer expectations.Zyrtec on its part is indeed a wonderful antihistamine going with its performance track record, however it stands a great risk from the competition especially Xyzal which is giving it a run for its money in the European market. Pfizer would strongly rely on its reputation to wade of any form of competition, however it is important for the company to address the complaints of the side effects from the consumers.

Free Essays on RDIF Tags

The RDIF Microchip Smaller than a dime, this little electronic capsule could be one of the biggest technological advances in how we share and store our private medical records. It may also be one of the most controversial. It is a microchip implanted under a person’s skin called the VeriChip, and is then scanned with a special reader device to reveal important medical information about the person. The Florida-based company, Applied Digital, makes the VeriChip and hopes that the implant will revolutionize how doctors obtain medical information, mainly in emergency situations. Basically, if a person can’t speak, the emergency medical personnel could just scan that person and quickly be linked to a database that would provide critical information on the patient’s identity, blood type, drug allergies, and medical conditions. These chips also bring up much controversy with privacy rights. It also has many other non-medical uses. RDIF tags have been around for over 50 years, although many of them are larger, battery powered and actively transmit data carried on their chips. Over the last decade, smaller, cheaper passive chips have been developed that only release information when scanned and these chips are now poised to invade many aspects of our lives. â€Å"The technology is coming to the forefront,† says Dan Mullen, president of Association for Automatic Identification and Mobility, a trade group based in Warrendale, Pennsylvania. Most people are unaware that they are already using RFID tags. They use them in security badges that allow access to buildings, or in keys that communicate with a car to allow only the driver in. Many companies are also starting to use the chips to track goods shipped from manufactures to their destination, helping them keep precise track of where items are and avoid them being lost in shipping or warehouses. These tags are routinely implanted in pets, so they can be identified if they are... Free Essays on RDIF Tags Free Essays on RDIF Tags The RDIF Microchip Smaller than a dime, this little electronic capsule could be one of the biggest technological advances in how we share and store our private medical records. It may also be one of the most controversial. It is a microchip implanted under a person’s skin called the VeriChip, and is then scanned with a special reader device to reveal important medical information about the person. The Florida-based company, Applied Digital, makes the VeriChip and hopes that the implant will revolutionize how doctors obtain medical information, mainly in emergency situations. Basically, if a person can’t speak, the emergency medical personnel could just scan that person and quickly be linked to a database that would provide critical information on the patient’s identity, blood type, drug allergies, and medical conditions. These chips also bring up much controversy with privacy rights. It also has many other non-medical uses. RDIF tags have been around for over 50 years, although many of them are larger, battery powered and actively transmit data carried on their chips. Over the last decade, smaller, cheaper passive chips have been developed that only release information when scanned and these chips are now poised to invade many aspects of our lives. â€Å"The technology is coming to the forefront,† says Dan Mullen, president of Association for Automatic Identification and Mobility, a trade group based in Warrendale, Pennsylvania. Most people are unaware that they are already using RFID tags. They use them in security badges that allow access to buildings, or in keys that communicate with a car to allow only the driver in. Many companies are also starting to use the chips to track goods shipped from manufactures to their destination, helping them keep precise track of where items are and avoid them being lost in shipping or warehouses. These tags are routinely implanted in pets, so they can be identified if they are...

CJ6 Essay Example | Topics and Well Written Essays - 250 words

CJ6 - Essay Example Its evolution further included thief catchers and legislations but increase in crime rates let to establishment of a formal police force in the 17th century. Position of the sheriff was established with duties such as apprehension, tax collection, and management of public funds but crimes continued to increase. Texas Rangers was then formed in 1823 to protect settlers’ interest and became a lawful entity after 1870. Other agencies were also forms such as Federal Marshals (1989) and Metropolitan Police Force (1845). The current police system in the United States is however more complex, the most complex in the world, and exist at federal, state, county, local, and private levels. The federal branch is part of the executive government branch and enforces provisions of the US criminal code and consists of the FBI, ATF, US Marshals Service, Homeland Security, Customers and border Protection, Secret Service, Coast Guard, IRS, and US Postal Service. State police force exists in every state with limited jurisdiction of enforcing state laws in their states. Counties and municipals also have their police systems headed by county sheriffs and enforce laws within their geographical jurisdictions. The private police sector is another branch and is significant in apprehending

Journal Essay Example | Topics and Well Written Essays - 1250 words

Journal - Essay Example This people could fill in any labor shortage in the future thus defeating the hypothesis the text of the book that in the future, our workforce may be composed of old people. There are just a lot of people who do not have a job that it will no longer be necessary to employ the aged in the future. Journal entry 2: Chapter 5 - Big Five profile To put my reaction in perspective, I need to mention my scores when I took the Big Five Assessment. The result was quite accurate. I score a nine in Extraversion which meant that I am basically a sociable person. I also scored an eight in Emotional Stability which suggests that I am emotionally competent to get a job done. I also scored a nine in Agreeableness which meant that I can work well with others and lastly, I scored well in Openness with a nine to cap the assessment. I only scored an eight in Conscientiousness. The Big Five profile assessment is simple and straightforward and somehow gives us a ballpark of our personality. My initial rea ction after taking the assessment was curiosity and was quite glad with the result because it somehow matches what I think my personality is. But when I took a hard look at the method of assessment, I also became cautious because I just find it too simple to be able to determine my personality traits are. I am not dismissing it but I just find it too simplistic. I thought that this could be more â€Å"convincing† if the Big Five profiling could be complemented by other psychometric tests to validate and cross-check its result. Still, the assessment provided me an immediate insight of what my personality could be. Journal entry 3: Chapter 6 In this exercise, I scored 32 which hovered in the category of Moderate engagement. Again, I find the questions were too generalized and do not really tell my real level of engagement in my studies. For example, what does moderate engagement exactly mean? That I am partially interested and partially not? Or only give my half-best in my stud ies? The assessment is asking the wrong questions about what my exact feelings and thoughts about studies. It is because there are subjects that I am really interested in that I enjoy studying them even if I am not in class. These subjects seems effortless to me and thus, â€Å"time flies when I am studying†. But there are also subjects that I am not interested in. These subjects are quite a drag and effort for me to study and it takes tremendous amount of effort for me just to study. And even when I study them, it is just for compliance and to pass the subject. The factors that makes a subject engaging or not were also not factored in. That could include a myriad of factors such as how they are taught, aptitude of the student, tools using in teaching them etch that could really tell the student’s engagement in his or her studies. Also, I find the questions in the assessment repetitive. They are basically asking the same questions ony that they are rephrased to confirm answers. Journal entry 4: Chapter 7 In the exercise of Measuring Perceived Fair Interpersonal Treatment, I scored 36 which suggest that I was in hovered in as a moderately fair organization. It was an internship job so I cannot complain and I had a pretty good experience working in that organization. And perhaps this perception is influenced by my expectation of the organization that I will have a good experience w

Building Identity Without Voice Research Paper Example | Topics and Well Written Essays - 2500 words

Building Identity Without Voice - Research Paper Example There are several points where the idea of self – realization becomes a reflection of identity and the place in which one holds in society as a minority. One is the ideology of the no name woman, represented from the beginning of the book. The representation which is set by Kingston is to not have an identity or place within society. One loses their name as well as their ability to live, specifically because of the idea of marginalization that is within society. The no name woman is one which is not accepted into society because of the belief that she is pregnant outside of marriage. This is reflective of the same concept of self – identity which the narrator states and which is seen in society. â€Å"On nights when my mother and father talked about their life back home, sometimes they mentioned an ‘outcast table’ whose business they still seemed to be settling, their voices tight†¦. They could have sold her, mortgaged her, stoned her. But they had se nt her back to her own mother and father, a mysterious act hinting at graces not told me† (Kingston, 4). This example shows the relationship between self – identity and society in several ways. The mother and father’s perception is based on the instant marginalization or outcasts that are within society. This is combined with the self – representation of how one responds to society by the acts which are performed. In this instance, they disgraced themselves and the family by sending their aunt back to her family.

Oral Reading And Reading Comprehension Performance English Language Essay

Oral Reading And Reading Comprehension Performance English Language Essay Reading ability has always been considered as a critical measurement in language education. It involves both reading behaviours and reading comprehension. Among all the different reading behaviours, there are many debates around whether oral reading has any influence on the reading comprehension performance or not. Hence, this study has been focused on the relationship between oral reading and the comprehension performance of second year students in Shandong Normal University, China. The grades of participants who participated in two reading comprehension tests, before and after a 6-week oral reading practice experiment had been measured and compared. Results had revealed a significant correlation between everyday oral reading practice and reading comprehension performance in late-teen and early-twenty EFL/ESL university students. The practice of oral reading showed significant influence on reading comprehension performance in the test. Most of groups showed that oral reading practic e had positive influence on the reading comprehension performance. Feedback suggested that oral reading experiment was successful because it helps in improving the scores of the reading comprehension test. It is recommended that English as foreign language or second language (EFL/ESL) teachers and students use oral reading as a practicing method and reading method during English learning. And also employ it as a reading method in reading comprehension outside examination. Beside the benefits of the oral reading method on reading comprehension performance, a clear bottleneck was also observed in this method during the investigation. As a consequence, to improve reading comprehension performance in EFL/ESL study, more factors such as vocabulary capacity, analysis ability of sentences and the understanding of the background culture would need to be taken into consideration, apart from the oral reading practice. 1. Introduction 1.1 Background Reading methodologies take an important part in both first language and second/foreign language learning (Alshumaimeri, 2005; Grabe, 1991; Jackson Coltheart, 2001; McCallum, Sharp, Bell, George, 2004; Prior Welling, 2001). In general, there are three reading methods used in language learning and teaching, oral reading, silent reading and subvocalization. Oral reading usually refers to the act of reading aloud, either to oneself or to audience. Silent reading, as stated in the phrase itself, it is the act of reading to oneself without pronouncing words out aloud. Subvocalization, which is similar to silent reading, however, is defined as the internal speech made when reading word, thus allowing the reader to imagine the sound of the word while reading (Carver, 1990). The term refers to the movement of muscles associated with speaking originally. But most subvocalization is undetectable even by the person using it (Carver, 1990; Rayner, et al, 1994). Reading comprehension refers to the ability of understanding of a written text or message (Keith, et al, 2001). This understanding of the writing comes from the words themselves, and the knowledge outside the written text can be triggered (Keith, et al, 2001). Reading comprehension performance is one of the essential criteria in language education (Bernhardt, 1991). There are many different methodologies of teaching reading comprehension throughout the centuries (Adams, 1994; Keith, et al, 2001). Modern methodologies usually stressed on using model strategies to analyse or interpret the passages (Pressley, 2006). There is no definitive set of strategies, but general ones include summarizing what you have read, monitoring your reading paragraphs, and analysing the structure of the text (Pressley, 2006). Some programmes teach students how to self monitor whether they are understanding and provide students with tools for fixing comprehension problems. These kinds of methods have also be en highly used in English education in China, in order for students to target high reading comprehension scores in the examination. This study was focused on the influence of reading behaviour on reading comprehension performance; hence, these technical strategies and their effects on the reading comprehension performance of EFL/ESL students would not be discussed further in this dissertation. 1.2 Previous literatures and researches on Oral Reading Previous studies on the effects of reading methods on the comprehension performance had shown significant differences between the different reading methodologies. Oral reading had the best effect on comprehension performance among the three reading methods (Alshumaimeri, 2011). In Alshumaimeris research, all groups stated that oral reading was the most preferred reading method with the most of students reporting it was the best method to support reading comprehension. Feedback suggested that this method was preferred because it helps in memorizing words and texts, concentration, and practicing and pronouncing words for real world encounters (Alshumaimeri, 2011). For decades, investigators have stressed the importance of oral reading to children in first language teaching situations in many cultures, not only as a method of encouraging children to read, but also of developing their reading comprehension ability (Alshumaimeri, 2005; Grabe, 1991; Jackson Coltheart, 2001; Juel Holmes, 1981; McCallum, Sharp, Bell, George, 2004; Prior Welling, 2001; Rowell, 1976, Yang, 2008). Oral reading has been considered as an essential approach in teaching pronunciation, vocabulary recognition and memorisation, during the early stages of foreign or second language (EFL/ESL) learning. There are many debated around the topic for decades. With the fast-developing technologies involved in the teaching activities, traditional teaching and learning strategies like oral reading, had been considered as an out-dated methodology, and discouraged by some EFL/ESL teachers (Amer,1 997). Hill and Dobbyn pointed out in their research that oral reading could be a waste of class time in 1979 (Hill Dobbyn, 1979). This situation is especially is especially critical in Chinas education system, since the focus is generally on improving the examination grades, rather than using a language practically. Another reason for oral reading has been overlooked by many teachers is because of lacking scientific instructions; consequently, students could not use oral reading as an efficient method to practice a foreign language after class in a non-native speaking environment (Yang, 2008). On contrary, researches had demonstrated that oral reading with scientific techniques could be beneficial in proof-reading, pronunciation practice, and fluency of conversations (Cho Choi, 2008; Gibson, 2008; Rennie, 2000; Reutzel, Hollingsworth, Eldredge, 1994; White, 1982). A survey conducted by BBC on the influences of oral reading on EFL/ESL at the EFL/ESL forum (Gao Xia, 2006), in which 98% of the 314 EFL teachers thought that oral reading had essential functions on English learning (Gao Xia, 2006) The majority of EFL/ESL teachers suggested oral reading as an essential English learning method based on teaching experiences (Gao Xia, 2006; Yang, 2008) 1.2.1 Oral reading in English Learning In China, or other countries where students learn English as a foreign language, the input of the target language is very low in daily life. The output of a language requires the understanding of large amount of the input first (Krashen, 2009). Oral reading is generally considered as an essential and effective way of the foreign language input. In China, the purpose of learning English as a second language has moved from understanding and using the language, to target high scores in various examinations in order to gain high grades, or get into and graduate from universities. As a consequence, the most of English teachers in China, especially the ones in secondary schools, colleges and universities, focus the English teaching and learning on the grammar, writing skills and reading comprehension test skills. Few teachers are actually taken oral reading or reading aloud as a regular teaching strategy during classes or as a regular practicing method for students. The lack of oral readin g practice in long term could result in a lack of the language input in a non-native speaking environment. Therefore, many students in China who have learnt English for many years have a good amount of vocabulary and well understanding of the grammar, and had passed many examinations including CET-4 and CET-6, still have troubles to use English fluently when needed. The lack of the language input during foreign language learning would result in lack of the scenes of the target language. Therefore, as suggested by many educators, oral reading is an effective, concentrated, and enhanced input route for language information. It could help EFL/ESL students to enrich their information pool of the target language and also provide the base of imitating and expressing the language for students language output. From imitating the reading material, the information in the texts would be converted into their natural and fluent expression and communication. Educators suggested that there are several reasons why oral reading takes an important part in English teaching and learning. Firstly, oral reading is a method to improve pronunciation and speaking ability. With the correct direction from English teachers, students could be benefit from oral reading practice for their pronunciation, voice tone. Additionally, during the oral reading behaviour, students eyes, mouths, and ears can all be involved. It can enhance the corresponding area in the brain to process the sound. So effective reading aloud practice is also a good foundation for listening. Thirdly, oral reading can improve the sense of phrase during foreign language learning in a non-native speaking environment. The process can also help student to concentrate on the text and memorise vocabulary (Alshumaimeri, 2011). With all the advantages of oral reading practice above, as suggested by Halliday in his An introduction to Functional Grammar, reading texts aloud would help the reade r to understand complicated contents (Halliday, 1994). Moreover, it has also been suggested that oral reading to help foreign language learners to improve their written communication skills. By imitating the language during oral reading, students could overcome the effect of their first language on the writing skills. Correct guidance of oral reading is essential in English learning. Reading aloud without wise strategies would not have any positive input in the learning process, which is a great waste of time and energy. As suggested by researchers, ESL/EFL teachers should pay attention to oral reading during the class to inspire students interests in oral reading. Teachers should also provide clear demonstration of the correct pronunciation and tone. And also explain the differences between the first language and foreign language. In addition, students are encouraged to practice oral reading regularly outside the class spontaneously. Furthermore, the reading materials should be well-selected. Articles, passages or books written by the native speakers of the target language with approximately 5% of new vocabulary are suggested to be suitable reading materials. To sum up, oral reading is an essential methodology that can improve many skills in English learning, including pronunciation, vocabulary, intonation, voice tone, and the sense of the language. Many researchers and educator believe that oral reading can improve the reading comprehension performance. Therefore, this study would like to investigate the relationship between oral reading practice and the reading comprehension performance of Chinese university students, through a series of designed oral reading practicing experiment. 1.3 Previous literatures and researches Reading Comprehension The research of reading comprehension has begun to increase rapidly in 1970s (Thorndike, 1973). It has then increasingly become the main standard in language understanding. As mentioned above, reading comprehension is described as the level of understanding of a content or text. In this thesis, the word text is used to refer to the written materials, which have specific meanings in semantics, informative in pragmatics, coherent in logic and cohesive in linguistics; it carries out the communication functions and conveys the interactive purposes between the writer and the reader; it depends on context, linguistic or non-linguistic, in which the textural meaning can be perceived by the reader. 1.3.1 Reading Comprehension of Text Reading comprehension is generally a fundamental mean for people to get information. Readers integrate and comprehend the text information on the basis of al parts of information. They complete their comprehension according to part and whole understanding of the text. Therefore, reading comprehension relies on the interaction of meaning between local and whole information. Text theory has become central to contemporary linguistic sciences. Text is considered as central to the construction of reality as entities are brought into existence, given meaning and significance. The purpose of reading is to uncover the meaning underlying in texts, and to examine the pattern of text and to link them to social backgrounds. Through the past few decades, the research on reading comprehension of text has been made more progress through the efforts of many text linguists (Gao, 2010). Reading comprehension of the text requires perceiving auditory and visual inputs, process these inputs in their highly complex cognitive systems (Anderson and Pearson, 1984). Reading comprehension began with the studies on memory and representation. The current researches of reading comprehension involve in the study on the retrieval of central concepts, different dimensions of situational models and different processing of text information. English reading comprehension theories developed from the earliest Grammar-Translation theory to current situational model theory. Through the empirical researches and English reading teaching theories, the above two research fields tend to draw together. Both fields had developed from linguistic micro aspect to semantic macro aspect. In the field of psycholinguistics, reading comprehension of text refers to the capacity to construct new knowledge from the written text (Anderson and Pearson, 1984) and apply the acquired information to new situations (Kinstch, 1998). The Propositional Theory, the Schema Theory and the Mental Models are considered as the three most influential psycholinguistic theories of reading comprehension of text (Gunning, 1996). 1.3.2 Brief Comparison between Reading Comprehension Theories The three main reading comprehension theories identified by Gunning in 1996 will be described and compared briefly in this section. Propositional Theory: According to Gunning, the Propositional Theory engages the reader constructing a central idea as they process the text. These central ideas are organised in a hierarchical pattern with the most important factors given the highest priority to be memorised (Gunning, 1996). Schema Theory: Schema, came from Greek which means shape or plan. The term has been introduced into education by Bartlett in 1932 (Bartlett, 1932). According to Bartlett, a schema was defined as a complex knowledge structure which groups all the information an individual knows about or associates with a particular concept. The term was linked with reconstructive memory by a series of experiments demonstrated in Bartletts work (Bartlett,1932). By presenting participants with information that was unfamiliar to their cultural backgrounds and expectations and then monitoring how they recalled these different items of information (stories, etc.), Bartlett was able to establish that individuals existing schemata and stereotypes influence not only how they interpret schema-foreign new information but also how they recall the information over time.(Wikipedia) The Schema Theory in had been studied and developed by many researcher ever since. In 1980, Rumelhart had taken an important breakthrough of the sche ma theory in reading comprehension, by portraying individuals understanding of tales and stories (Rumelhart, 1980). Later, the schema in text theory refers to content schema, where the the readers understanding of the text might depend on having a clearly established context for the text. Gunning (1996) defines a schema as the organized knowledge that one already has about people, places, things, and events. Kitao (1990) says the schema theory involves an interaction between the readers own knowledge and the text, which results in comprehension. This schema, as Gunning defined, can be very broad, such a schema for natural disasters, or more narrow, such as a schema for a hurricane. Each schema is filed in an individual compartment and stored there. In attempting to comprehend reading materials, students can relate this new information to the existing information they have compartmentalized in their minds, adding it to these files for future use. Based on the Schema Theory, depending on how extensive their files become, their degree of reading comprehension may vary. (website) For instance, the researches of reading comprehension sometimes term as formal schemata, which reveal previous experience of a certain text type. For instance, readers usually expect to see an abstract, a background review, a methodology and analysis and discussion of data in a scientific paper. This kind of schema provides the expectation about the style of the text. Schema could also be used to represent the meaning representation built up by a reader during processing a particular piece of text. People begin to read texts with expectations about the content, which can be derived from the title or from the purpose of the texts. These enable people to develop a text-specific schema even before reading. More information might be added to the original schema, or the initial schema might be revised during the reading. (Sample Paper) Schema is different between languages. There are three possible changes of schemata. The change is involved when small adjustment is made temporarily in order to confront immediate needs. Accretion modifies a schema gradually but when new information is acquired or repeated examples of contrary evidence are accumulated, the schema may be changed. Restructuring occurs when a sudden insight or new piece of knowledge leads to radical reorganisation of existing knowledge structures. (Sample Paper) To sum up, the schema theory, as the mental representations of typical situations, are used in text processing to predict the contents of the particular situation which the text describes. The idea is that the mind which is stimulated by key words or phrases in the text, or by the context, activates a schema of knowledge, and uses this schema to understand the text. Mental Model Theory (Dominican.edu website) Another major theory we would like to discuss is the Mental Model. This model can be thought of as a mind movie created in ones head, based on the reading content. Gunning gives a detailed description of this process, stating that a mental model is constructed most often when a student is reading fiction. The reader focuses in on the main character and creates a mental model of the circumstances in which the character finds him or herself. The mental model is re-constructed or updated to reflect the new circumstances as the situation changes, but the items important to the main character are kept in the foreground according to Gunning, (1996). Perkins (1991) identifies that sometimes misconceptions about important concepts reflect misleading mental models of the topic itself or the subject matter within which it sits. There are, however, interventions the teacher can do to help the reader to stay on track and create a more accurate picture. One suggestion is for the teachers to ask the students to disclose their mental models of the topics in question, through analogy, discussion, picturing, and other ways. This information gives the teacher insight on the students knowledge gaps and misconceptions, therefore allowing them to help students reconstruct a more accurate picture. 1.3.3 Reading Comprehension in Foreign Language Study Reading comprehension is one of the critical teaching objectives in all foreign languages education. The ability of reading comprehension is also an important factor to evaluate the learners language competence. Studies on first language learning showed that the comprehension performance is better when reading silently (Bernhardt, 1983; Leinhardt, Zigmond, Cooley, 1981; Wilkinson Anderson, 1995). Nevertheless, recently study from Teng suggested that reading comprehension results had no significant difference between oran and silent reading (Teng, 2009). In EFL/ESL learning, Al-Qurashi et al had proposed that oral reading was only beneficial in acquisition; for reading comprehension, silent reading is better strengthened (Al-Qurashi, Watson, Hafseth, Hickman, Pond, 1995). While researchers continue to explore the effectiveness of oral reading on both language acquisition and comprehension, many questions remain unanswered. Further research on the relationship between oral reading s and reading comprehension is needed in order to enhance EFL teaching methodologies and to improve learning outcomes. This research furthers understanding of the relationship between oral reading and comprehensio n performance at later stage of EFL/ESL learning. As such, findings would assist colleges or universities, the EFL/ESL researchers, educators and students. 1.3.4 The Previous Research on the Correlation between Oral Reading and Reading Comprehension Oral reading and reading comprehension are different reading activities that are related and interact to each other. Research had been done on the two aspects from various perspectives, including psychological linguistics, neurological linguistics, cognition and the functions in foreign language education. Oral reading is a reading activity that expresses the emotions using reading skills, such as stress, rhythm or tone, in the linguistic materials. It involves reading out aloud the words, sentences or passages, with eye sight focusing on the texts. It is different from a mechanical word-to-word articulating process. Oral reading is a more complex and cognitive process which engages not only pronouncing, reading, and listening, also language perception, comprehension and production of the reader. Previous research suggested that oral reading represented a complicated and dynamic performance that indicate the individuals sensorial skill at automatically recognising orthographical representations, unitising those components into recognisable wholes and automatically accessing lexical representations, processing meaningful connections within and between sentences, relating text meaning to prior information, making inferences to supply missing information, and his production skill the form ulation and execution of speech plan, the performance on which characterises the readers overall language proficiency (Gao, 2006). The psychological process of oral reading had also been investigated. During the activity of oral reading, the reader could formulate the phonetic plan and convert it into vocal sound after comprehending the text (Gao, 2007). Then the input of information could activate the lemma in the mental lexicon  ¼Ã‹â€ Yang, 2008 ¼Ã¢â‚¬ °. Text is a language phenomenon based on psychological activites and also a product of psychological process. Reading comprehension of the text involves how people recognise auditory and visual inputs, process and understand the input information in the highly complex cognitive systems. In the field of psycholinguistics, reading comprehension of the text refers to the capacity to construct new knowledge from the written text (Anderson and Pearson, 1984) and apply the acquired information to new situations (Kinstch, 1998).] Furthermore, the performance of reading comprehension is an indicator of the foreign language students competence. If one has difficulty in the comprehension of reading, his or her execution of phonetic plan, mechanisms of articulation and monitor cannot work together simultaneously and effectively. His or her oral reading performance could be stumbled and mistaken as well. Thus, the process of both oral reading and reading comprehension are relevant to cognition and psychology of human. 1.4 Significance and Aims of the Study The main aim of this study is to analyse the relationship between oral reading and comprehension performance. Previous literatures suggested that the oral reading method is correlated to the comprehension performance during language studies among young children and teenagers (Alshumaimeri, 2005; Rowell, E.H. (1976).). Alshumaimeri s research on the effects of different reading methods on the comprehension performance in 10th grade Saudi male students indicated that, reading comprehension performance could be benefited from oral reading method because it could help students to concentrate on the passages and memorise new vocabulary (Alshumaimeri, 2011). The research from Alshumaimeri was conducted among teenagers. Additionally, the experiment was designed to investigate the reading comprehension performance after oral reading the passages (Alshumaimeri, 2011), i.e. the immediate effect of oral reading on comprehension performance. However, the experiment was designed differently in th is study to investigate the long-term effect of oral reading on reading comprehension performance. Therefore, this study has been carried out among second year students in Shandong Normal University in China, using both qualitative and quantitative methods. This study has aimed to investigate the influence of oral reading practice on reading comprehension performance, in ESL/EFL students with relatively long English learning history and who already have relatively higher ability in English. Because with the development of English teaching and learning strategies, and the ability of self-learning and gaining resources by students, oral reading is more neglected with the age increasing as well, especially for college and university students, who despise oral reading as a leaning method because it is time consuming, childish and shows no immediate improvements in examination grades. Therefore, the ability of reading comprehension would be measured by two designed multiple-choice tests, before and after a 6-week oral reading practice experiment. The scores from both tests would be ana lysed to investigate the relationship between oral reading practice and the reading comprehension performance. Besides the quantitative data comparison from the reading comprehension tests, the opinions from both students and English teachers participated in this research on oral reading and reading comprehension would be collected by questionnaires. This aimed to investigate the attitude of oral reading and reading comprehension from both learners and teachers point of views during EFL/ESL education. These results would be valuable for future English as a foreign language education. Theoretical exploration and quantitative analysis would be illustrated in the thesis; experimental data would be processed with SPSS to support the theory as well. 2. Methodology The study mainly focused on discovering whether the students performance of oral reading would have any positive influence on students reading comprehension performance. Additionally, the work of EFL/ESL teacher in China put in teaching correct oral reading techniques to improve their ability in reading comprehension performance. In order to get reliability and validity data and results, both quantitative and qualitative approaches were used in this research. In the foreign language education field, quantitative research is objective, noticeable, and outcome-oriented, which can be generalised. On contrary, qualitative research is more subjective, contextual and process-oriented, during which the process is based on systematic methods. In this section, the key questions involved in this study would be discussed, followed by research subjects (university teachers and students), research procedures (experimental design, implement process and data collection), and measurements (pre-test, post-test, questionnaires and teaching experiments). 2.1 Research Questions The study was designed to investigate the influence of oral reading practice on reading comprehension performance, and the relationship between the two. The key questions in this study are as follows: How to use oral reading as an effective teaching method in English classes regularly? How often do students use oral reading as an exercise technique in their self-study time? What is the relationship between oral reading and reading comprehension performance? Would the oral reading experiment have positive influence on the reading habit of students? The research of these questions would be illustrated in the Results section, and the answers to these key questions would be discussed further in the Discussion section. 2.2 Research Subjects The experiment around the topic was carried out in second year student in Shangdong Normal University, China. A full-time university could be used to represent the majority of universities in China. A group of 120 non-English department students were chosen as the research subject in this study. They could represent most of the English learning students in China. As second year university students, they usually have a good understanding in English by passing the National Entrance Examination of China, and had leant English for approximately 9 years since the fourth grade in primary schools. The average age of the chosen students was around 19 to 21; and participants were selected from both genders. More importantly, they have similar education background and English level in the reading comprehension. The non-English-specialised College English Test Band 4 (CET-4), which is a national English as a Foreign Language test in China, could be used as a standard to measure the ability of t he participants in the reading comprehension study. The purpose of the CET is to examine the English proficiency of undergraduate students in China and ensure that Chinese undergraduates reach the required English levels specified in the National College English Teaching Syllabuses (NCETS). The level of CET-4 could be considered as around 5.5 to 6 in the International English Language Testing System (IELTS). The 120 participants were selected from 300 non-English-specialised students from different departments who join the research on their own will. Their scores were fall between 25% and 40% in the pre-experimental reading comprehension test (details in the next section). This score range represents a group of students who have certain understanding in English but with lower level in the reading comprehension. As a consequence, there is a big gap to see the improvements in this study. After the selection, there were 79 female students and 41 male students were chosen for the next step experiment. The reason for the difference in genders was due to that the female student proportion was naturally higher in this University. However, since the purpose of this study was not focus on the effect of oral reading on reading comprehension performance between genders, this big difference could be accepted in this research. The gender proportion information is illustrated in Tabe.1 below. Gender Number Percent

What is Virtue Epistemology? :: Philosophy Virtues Ethics Papers

What is Virtue Epistemology? This paper functions as a brief introduction to virtue epistemology, a topic that has enjoyed a recent gain in popularity among analytic philosophers. Here I maintain that the defining feature of virtue epistemology is its focus on the intellectual virtues and vices rather than the evaluation of belief. What constitutes such a focus? And, what are the intellectual virtues? In the first section, I enumerate five different ways in which virtue epistemologists might focus on the virtues. In the second, I discuss four topics pertaining to the nature of the intellectual virtues themselves: (1) are the virtues natural or acquired?; (2) are they skills?; (3) are they instrumentally, constitutively, or intrinsically valuable?; and (4) what relation do they bear to truth? Throughout the paper, I identify which virtue epistemologists are partial to which views, and in this manner, catalog much of the recent debate. In conclusion, I suggest some topics for future study. I have no answer to these arguments, but am finally compelled to admit that there is not one of my former beliefs about which a doubt may not properly be raised; and this is not a flippant or ill-considered conclusion, but is based on powerful and well thought-out reasons. So in future I must withhold my assent from these former beliefs just as carefully as I would from obvious falsehoods, if I want to discover any certainty. — Rene Descartes (1) Much of contemporary analytic epistemology is still steeped in a vigorous form of Cartesianism. Granted, there are some analytic epistemologists who have denied Descartes' foundationalism, and others who, in preserving foundationalism, have rejected the infallibility of foundational beliefs. Still others have attacked his internalism, doubted the seriousness of the threat of skepticism, or attempted to eradicate the abstract, isolated "I" of the Meditations. But, despite this seemingly comprehensive critique of Cartesianism, one of its essential elements has escaped widespread criticism and currently operates as a background assumption in much of contemporary epistemology. This element is the basic Cartesian framework itself, which dictates the primary objects of epistemic evaluation, and in so doing, directs the course of epistemological inquiry. As indicated by the passage above, Cartesian systems focus on the evaluation of beliefs or propositions believed. A perfunctory survey of current epistemological theory will confirm its focus on the evaluation of beliefs. For, even those who reject other facets of the Cartesian program routinely concentrate on justification and knowledge.

Mongol Invasion of Europe

The Mongol invasion of Europe was a planned invasion of Eastern Europe. The Mongols invade Russia, Poland, Lithuania, Serbia, Byzantine, Bulgaria, Serbia, and Hungary. However, they later invaded Central Europe. Many believe that these invasions had no political or conquering point, but to scare other nations from invading Mongolia. Mongolia’s first conquer was Russia in 1235. Led by Batu Khan(grandson of Genghis), they ordered the Russian ruler Ryazan to surrender, and the Mongols sacked major cities. They annihilated Prince Yuri’s Army. After, they crushed the Russian steppe. In 1239, Batu Khan came back to Russia. Most Russian princes fled because the saw the Mongols’ strength. The Mongols then sacked Kiev(modern day-Ukraine), while Batu sent a small army to check out Poland before going to continue to central Europe. Shortly after, Batu defeated the polish army and went on Central Europe was invaded with 3 armies. The first army defeated forces from Poland and notably, some Christian military powers, at the battle of Legnica. In 1241, the armies defeated Hungary and brutally killed half of Hungary's population. They also conquered Croatia who was linked to Hungaria at the time. It was then that the Mongols suddenly ended their invasion. Some researchers say they ended their invasion because they saw the European strength to survive and turned back. Others blame Mongol fighting within the empire over the election of a new khan. However, they had later conquests against Poland, Lithuania, Byzantine Thrace, Bulgaria, Serbia, and once again Hungaria. One might say that the Mongol invasion was pointless, but it also accomplished their goal: to keep invaders out of Mongolia. One claim is that Batu Kahn never intended to advance past Mongolia/Croatia, because by then it was made clear that no one could overthrow Mongolia. In closing, the Mongols accomplished what they went to Europe for and Europe was devastated.

Psychology of a Cult

Psychology of a Cult Free Online Research Papers Jim Jones, Charlie Manson, David Koresh and Marshall Applewhite all were able to convince their followers to kill others and/or themselves. How were these men able to control full grown adults who had fully functioning minds? It wasn’t as hard as you might think. First look at the definition of a cult: a cult is a structured group in which most of its members have unquestioned loyalty to their leader. By this definition the military has cult like characteristics, so does the Catholic Church. Even organizations like Alcoholics Anonymous (AA) and Narcotics Anonymous (NA) demonstrate some cult like characteristics. So why, when we think of a cult don’t we think of these organizations? A solider will follow his/her superior’s orders without a second thought and a good Catholic follows whatever the Pope decides. The key difference is the psychology of the organization. A non-cult organization may have cult like characteristics; however its main focus is outward, the well being of its members and even non-members; a cult’s main focus is itself. In addition, cults use deception to entice members to join and coercive influences to keep them in line. Government officials estimate that there are currently over 3,000 destructive cults in the US today with approximately four million members. These cults can be broken down into four basic categories: Religious organizations like The People’s Temple Psychological organizations offering enlightenment such as Heavens Gate or Scientology. Commercial pyramid and multi-level marketing groups like Amway or Mary Kay (These are typically the least destructive) Political organizations that are organized around dogma like Al Qaeda Why so many? According to psychologist and cult expert, Margaret Thaler Singer, cults thrive in times of political and social unrest. Times like now and in the 1960’s. Many people don’t understand how cult members can carry out such extreme acts of violence or socially abnormal behavior. They wonder if the members are psychological ill. The answer to that question would be yes and no. Cult leaders seek out members who are not psychologically ill, but people who are in crisis. Recruiters single out people who have key situational elements. Examples of these elements would be a young adult experiencing extreme loneliness, a man suffering from adjustment disorder stemming from his divorce, or new college graduates who are at a crossroads in his/her life and unsure what direction to turn. Recruiters are trained to listen and appear sympathetic and to offer assurances that their group can help ease the individual’s plight. Once inducted recruits may suffer psychological disorders such as dissociative identity disorder, adjustment disorder and major depression. These disorders, coupled with influential tactics that are used by cult leaders, can make members pliable to leaders’ demands. Studies show that cult leaders use about thirty influence tactics. Some of these tactics are used to attract members and another set is used to keep members under control. Influence tactics used to keep members under control are designed to target their psychological defenses. Some of these tactics are used by the military. One of these tactics is called â€Å"The Hot Seat Technique.† An example of this technique would be a member called out by the leader in front of the entire group. This member is forced to confess their transgressions in public. The leader then berates the member for their transgressions and once they have been humiliated the leader then offers a loving commendation for the member’s honesty and gives the member encouragement that they can keep believing in the leader’s message. The purpose of this technique is to lower self esteem. By keeping self esteem low, it has been proven that people are more persuadable than when they have high to moderate self-esteem. So, by keeping members minds pliable and working off the psychological studies which show that in times of crisis people will react uniformly rather than individually the leaders will be able to, with some certainty, ensure that the members will follow orders without question. It’s the same principle that the military uses to ensure that a solider will follow orders without question. And how do you know if someone may be under a cult’s influence? There are nine tell tale symptoms to be watchful for: Personality Change Dramatic shift in beliefs Diet changes Refusal to attend family functions such as weddings, graduations, ECT. Inability to make decisions without input of the groups leader Sudden and excessive use of ideology Simplistic reasoning Using complex vocabulary Attempted recruitment of you If someone you know is exhibiting these symptoms help is available. There are community resources available to help the psychological recovery of former cult members. You may also want to contact your local division of the Federal Bureau of Investigation (FBI) for further information on suspected cult activity. And remember that the next time you rush to judgment about the actions of a cult’s members, keep in mind that everyone can be susceptible given the right set of circumstances. References: www.workingpsychology.com/cult.html, Rhodes, Kelton Phd. Gale Encyclopedia of Psychology, www.gale.com Research Papers on Psychology of a CultThe Relationship Between Delinquency and Drug UseQuebec and CanadaCanaanite Influence on the Early Israelite ReligionRelationship between Media Coverage and Social andThe Project Managment Office SystemResearch Process Part OneEffects of Television Violence on ChildrenBringing Democracy to AfricaThree Concepts of PsychodynamicAppeasement Policy Towards the Outbreak of World War 2

Free Essays on Discuss The Theme Of Love In “Twelfth Night”

The play â€Å"Twelfth Night† is presented as a light-hearted romantic comedy, this may relate to the fact that Shakespeare wrote it to be performed on Christmas day. The indication is that there is something for everyone, drama, love, suspense and humour. This may also lead to the play’s second title, â€Å"What You Will† meaning that this is a play for all to enjoy. Although the actual plot for â€Å"Twelfth Night† is not the most original of Shakespeare’s ideas, the classic poetry and memorable characters makes it one of his most successful pieces to date. The exploration of love and romance are at the heart of this play. Almost every type of love is expressed, Sibling relationships, Genuine love, Self-love leading to complete blind love. Love is also closely associated with madness and the characters seem to go to ultimate extremes to obtain the love they desire. At the core of the play, is the love triangle between Olivia, Viola and Orsino adding suspense, comedy and drama. The first character introduced into the play is Duke Orsino. Many productions of the play will have melancholy music being played to add a dismal, dreary opening effect to the scene as Orsino’s mind drifts on the thoughts of love. He claims to want excess of love, ’If music be the food of love, play on.’ This indicating that he is love-sick, a man in pain. Personal pronouns are often stressed to show Orsino’s love for himself. ‘That instant was I turned into a hart, and My desires, like fell and cruel hounds, E’er since pursue Me.’ It seems as though Orsino, rather than actually being in love with Olivia is in love with the thought of loving. ‘The appetite may sicken, and so die.’ Although he says that he is in pain from this rejected love, he enjoys the self-pity and therefore wants it to carry on. Orsino talks intensely about his love for Olivia, ‘O, when mine eyes did see Olivia first, m... Free Essays on Discuss The Theme Of Love In â€Å"Twelfth Night† Free Essays on Discuss The Theme Of Love In â€Å"Twelfth Night† The play â€Å"Twelfth Night† is presented as a light-hearted romantic comedy, this may relate to the fact that Shakespeare wrote it to be performed on Christmas day. The indication is that there is something for everyone, drama, love, suspense and humour. This may also lead to the play’s second title, â€Å"What You Will† meaning that this is a play for all to enjoy. Although the actual plot for â€Å"Twelfth Night† is not the most original of Shakespeare’s ideas, the classic poetry and memorable characters makes it one of his most successful pieces to date. The exploration of love and romance are at the heart of this play. Almost every type of love is expressed, Sibling relationships, Genuine love, Self-love leading to complete blind love. Love is also closely associated with madness and the characters seem to go to ultimate extremes to obtain the love they desire. At the core of the play, is the love triangle between Olivia, Viola and Orsino adding suspense, comedy and drama. The first character introduced into the play is Duke Orsino. Many productions of the play will have melancholy music being played to add a dismal, dreary opening effect to the scene as Orsino’s mind drifts on the thoughts of love. He claims to want excess of love, ’If music be the food of love, play on.’ This indicating that he is love-sick, a man in pain. Personal pronouns are often stressed to show Orsino’s love for himself. ‘That instant was I turned into a hart, and My desires, like fell and cruel hounds, E’er since pursue Me.’ It seems as though Orsino, rather than actually being in love with Olivia is in love with the thought of loving. ‘The appetite may sicken, and so die.’ Although he says that he is in pain from this rejected love, he enjoys the self-pity and therefore wants it to carry on. Orsino talks intensely about his love for Olivia, ‘O, when mine eyes did see Olivia first, m...

Acid mine drainage Essay Example | Topics and Well Written Essays - 1000 words - 1

Acid mine drainage - Essay Example This analysis will help to pin point the source of acid mine, whether it is coming from the spoil heap or mine adit. This information can be used to devise remediation measures in order to reduce the damage on the environment-river pollution. Knowledge of acid mine drainage is not only significant to authorities tasked with environmental protection but also to consultancy agencies in acid mine drainage. Lastly, mining companies need to reduce the damage to the environment by employing technologies for proper treatment of their discharges. Wetlands engineering can reduce the damages of acid mine aquatic plants and animals. It is theorized that building wetlands can mitigate AMD pollution and have lower or no future operations and maintenance costs. Acid mine drainage can be defined as both ground and surface waters of pH is ≠¤ 4.5. The Acid mine drainage is mainly caused by the oxidation reaction of surface waters with pyrite containing rocks or ores. Sulphate is found almost everywhere on this earth even in natural fresh waters (Drever, 1997). It is usually the second or third most abundant anion in rainwater, where it is derived both from natural aquatic sources and from atmospheric pollution - the sulphur component of â€Å"acid rain† as a result of fossil fuel combustion. Apart from human activities, pyrite oxidation also produces acidity, enhancing other weathering reactions. Such as, production of waters with very low pH and high sulphate concentration as a result of buffering the PH. Sulphate available comes from many anthropogenic sources: they can be coming from farms and agricultural sources. Sulphate fertilizes could be chief source of such contaminants. Sometimes they can come from other cleaning agents agents; and industrial point emissions of sulphuric acid utilised in manufacturing. Understanding the geochemical

The Skill of Writing Personal Statement Example | Topics and Well Written Essays - 500 words - 4

The Skill of Writing - Personal Statement Example The genre of academic writing requires extensive reading and research work. The research plays a pivotal role in providing write-up focus and substance. It makes the composition rich and informative. The writer must good research skill apart from being an active reader. But the highlight of academic writing is the writing style itself which is formal, grammatically correct and not unnecessarily accessorized with big words. Above all other aspects, it needs proper planning and organization to compose an academic paper. When writing an academic, essay there is a high possibility of getting lost in the overload of information supplied by the research materials. The first task is to zero down on the topic that the writer wants to work on and then sift relevant information to build up the argument of the essay. While deciding upon the argument of the essay the writer has to choose one or more perspectives of approaching the topic. In light of that perspective, the writer arranges the points in such a way that the argument looks strong and convincing. Academic  writing calls for a critical-analytical approach to the topic. The writer should attempt to develop an individual perspective in the essay yet incorporating appropriate elements from the resources as support of his argument. Quotes or paraphrasing from the references wherever necessary makes the essay resourceful and interesting. It also shows the writer’s ability to integrate and tune in information according to the need of the paper. When using references the writer must be aware of the different referencing styles like MLA, APA, Harvard, and Chicago and strictly adhere to one particular norm. The writing has to be grammatically correct, precise and to the point.